Individuals dedicated to turkey for Thanksgiving – report

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Butterball releases its annual Thanksgiving report


calendar icon 30 August 2023

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2 minute learn

Main turkey provider Butterball launched its annual Thanksgiving Outlook Report, revealing client plans and sentiment with the vacation lower than three months away.

In response to the findings, individuals are optimistic and planning to have fun – with turkey because the centerpiece – once more this yr, however inflation is high of thoughts for a lot of. Notably, 79% of shoppers who plan to have fun Thanksgiving count on inflation to influence their plans. Nevertheless, vacation hosts stay dedicated to serving turkey, with 82% nonetheless planning to serve it.

One of many key takeaways of the report is that buyers are trying ahead to celebrating collectively.

  • 89% of shoppers plan to host or attend a celebration of the identical measurement or bigger this yr.
  • The anticipated common measurement of celebrations is 9 folks – again to pre-pandemic numbers.
  • 83% of these planning to have fun Thanksgiving affiliate the vacation with household; 74% affiliate it with togetherness.

The report discovered that buyers are additionally devoted to celebrating with turkey on the centre of their tables.

  • Turkey stays the most well-liked a part of the meal, adopted by stuffing, pie and potatoes.
  • 79% of individuals serving turkey intend to buy a complete turkey (contemporary or frozen).
  • 81% of hosts plan to purchase the identical measurement or bigger turkey this yr.

Customers are planning different methods to manage the prices of their celebrations, together with:

  • 29% will ask visitors to deliver a part of the meal.
  • 16% will ask visitors to share the expense of the meal.
  • 14% will host much less formal gatherings.

“Whereas inflation stays high of thoughts, it is encouraging to see shoppers’ continued dedication to gathering with family and friends this vacation season, and to gathering round turkey particularly,” mentioned Chad McFadden, senior retail model supervisor at Butterball. “We’re proud to play an element in serving to to deliver folks collectively and go love on this vacation season.”



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